Kimistry Phaze 2 Beauty, a Wormleysburg-based hair salon, hosted a grand opening event, known as “The Grand Rebrand,” at its new location (110 N 2nd Street; Wormleysburg, PA 17043) on Friday, June 21, 2024, from noon to 7:00 p.m. The event was free.
“We are more than just a salon,” owner Kim Brown said.
Kimistry Phaze 2 Beauty is known for its relaxing and uplifting atmosphere. It is customary for patrons to partake in solo photo shoots immediately following hair appointments, which Brown said helps strengthen their confidence.
The event introduced the community to the amplification of the salon’s purpose. It will also introduce a new logo and mission for the company.
“We want clients to know that their beauty comes from within. From their character, for example, but we will highlight their outside beauty, as well,” Brown said.
Additional activities at the event included a 360-degree photo shoot provided by Queen Spins. This allowed all grand opening patrons to participate in a fun and engaging photo shoot. There was also a fashion show, a bounce house, and raffles. There were even centerpieces made of hair!
Having fun and being in a safe space is the mission of Kimistry Phaze 2 Beauty, said Brown who runs daily operations at the shop alongside her daughter, Shane’ Cowen. Collectively, the mother-daughter pair have 40 years in the cosmetology industry. It was in 2022 that Brown launched Kimistry.
Brown’s foray into entrepreneurship followed years of disappointments and life lessons, but she said her faith has propelled her to reach many people in the community.
“We are a community-based business. We can’t do this alone,” Brown said. “We want to demonstrate to those who may feel underrepresented as an entrepreneur to take the chance to bet on their dreams. Dreams do come true!”
Janeen Rowe, a longtime customer, said that she will remain committed to the business. “Yes, I love Kim as a sister and a beautician! She always makes me feel beautiful and helps me maintain my hair well. I’ve been with her for about three years now and I’m satisfied, content and I know I’m getting the best care for my hair, and my mental, as a woman.”
For more information about Kimistry Phaze 2 Beauty and The Grand Rebrand event, please visit: www.KimistryPhaze2Beauty.com. A full agenda can be accessed here.
Some vendors for The Grand Rebrand included:
James Edrington, Sr. (Amway)
E.L.M. Enterprise by Erika Macon
Lynn-Squared
Queen Spins
Paparazzi Accessories
Empire Beauty School (and K. Steele)
DJ BOC
*Kennedy Blue Communications
About Kimistry Phaze 2 Beauty
Kimistry Phaze 2 Beauty gives individual professional hair care operating by appointment only. We focus on the value of “healthy scalp healthy hair” which means educating each guest one on one.
Editor’s note: Harrisburg Buzz Managing Editor Jamar Thrasher is the owner of Kennedy Blue Communications.
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